leonardwarren Chapter 196 Advertising Costs
Chapter 196 Advertising Costs
Chapter 196 GG Fees
In San Francisco, a city known for its vibrancy and diversity, the crisscrossing streets are like the city's veins, carrying the dreams and lives of countless people.
There is an inconspicuous street among them. It lacks the hustle and bustle of the city center and the crowds of popular tourist attractions. Only the mottled brick walls on both sides and the occasional bird flying by quietly tell the ordinary story that belongs to this place.
In the middle of the street, a small shop called Kinmen Bookstore quietly sits. The wooden signboard is slightly worn by the erosion of time, but it exudes an indescribable warmth and tranquility, as if it were a spiritual haven in the bustling city.
The shop owner, Zelina Rivers, is a vibrant and enthusiastic young woman.
She has two great passions in life: books and travel.
In her view, books are a bridge across time and space, allowing people to experience different lives and landscapes through words. Travel, on the other hand, is a journey of personally exploring the world, allowing her to truly experience the cultures and customs of different places.
When she first arrived in the city, she was deeply attracted by the magnificent view of the Golden Gate Bridge.
Every morning, as the first rays of sunlight slowly rise, golden light shines on the steel cables of the Golden Gate Bridge, making the entire bridge seem to be plated with a layer of gold, and it is particularly dazzling under the swirling mist.
It was this fondness for the beautiful Golden Gate Bridge that made Zelina decide to settle in the city and open the Golden Gate Bookstore.
The reason she named the bookstore Golden Gate Bookstore was partly because Zelina had a special fondness for the scenery of the Golden Gate Bridge. More importantly, she harbored a grand ideal: that her bookstore would one day grow and expand, moving to a prime location with a direct view of the Golden Gate Bridge.
In her imagination, the future Golden Gate Bookstore will have a magnificent view of the Golden Gate Bridge outside the window, and a warm and comfortable reading environment inside. Customers can immerse themselves in the world of books while enjoying the beautiful scenery outside the window. The scene is so pleasant and wonderful.
However, there is often a huge gap between ideals and reality. His ideals were lofty, but reality dealt him a heavy blow.
San Francisco, as an important city on the west coast of the United States, is not only a large city in terms of population, but also a major economic city.
Here, large chain bookstores are scattered throughout the city. These large chain bookstores not only have a complete range of books to meet the needs of different readers, but also frequently launch various promotional activities and activities, attracting a large number of customers.
In contrast, small, independent bookstores like Kinmen Bookstore appear to be outnumbered and lack resources.
Due to limited funds, Kinmen Bookstore's book selection cannot compare with that of large chain bookstores, and it does not have much of a price advantage. Furthermore, its brand awareness is far inferior to that of large chain bookstores.
Kinmen Bookstore can only survive by squeezing out large chain bookstores. There are very few customers entering the store every day, and the turnover is pitiful. Most of the monthly income has to cover the rent and utility bills of the bookstore, and it can only barely make ends meet.
Zelina often sat alone in the bookstore, staring at the empty entrance, her heart filled with anxiety and confusion.
It's a new day, and the morning sunlight shines through the bookstore windows onto the wooden floor.
As usual, Zelina first gave the bookstore a quick cleaning, tidying up the books on the shelves and wiping down the tables, chairs, and windows to make the whole bookstore look clean and tidy.
Then she sat in her assigned seat, made a cup of coffee, picked up the newspaper beside her, and casually flipped through it, hoping to glean some useful information that might inspire her to run the bookstore.
Just then, a news article in the newspaper caught her eye.
That was an introductory article about Google AdWords (GG), which detailed the features and advantages of the GG system.
Zelina is no stranger to internet guys. As a heavy internet user, she often sees all kinds of guys when browsing websites.
These guys were mostly diverse and lacked specificity, which often annoyed her.
This was the first time she had ever seen a system like Google AdWords (GG) that so precisely targets customers and charges based on clicks.
Zelina's eyes lit up, and a glimmer of hope ignited in her heart, thinking that this might be the only chance to save Jinmen Bookstore.
She had considered using Google Play, but traditional Google Play services were too expensive for her to afford, and internet-based Google Play was useless for her small shop. Even if Golden Gate Bookstore had Google Play all over America, what difference would it make? The only customers she would actually make a purchase were from the surrounding area.
If the bookstore's information can be accurately conveyed to potential customers in the surrounding area through this GG system, attracting them to the bookstore, then the bookstore's business situation may be improved.
Zelina is a decisive and action-oriented person; once she makes a decision, she will immediately put it into action.
She couldn't wait to get up and go to the computer in the store.
She bought this computer specifically when she opened her shop. In America, bookstores and coffee shops these days are almost embarrassed to let customers in if they don't have two computers.
She opened her browser, typed "Google AdWords" into the search bar, and began searching for related content.
She spent the entire day and night carefully reading every tutorial provided by Google, from registering a Google account and creating a Google campaign to the rules of Google advertising and the selection of keywords. She didn't miss a single step.
She read and took notes, recording important information for later reference.
During this process, she gradually gained a deeper understanding of the Google AdWords (GG) system, especially keyword search, which she felt was an extremely crucial function.
After gaining a comprehensive understanding, Zelina began to put it into practice. However, when choosing keywords, Zelina did not blindly select too many keywords.
The more keywords you have, the higher your exposure on Google may be, but correspondingly, the more you will need to pay.
She doesn't have enough savings to cover the high cost of sex, so she has to choose carefully and spend every penny wisely.
Sitting in front of the computer, I thought for a long time, constantly analyzing the market demand and potential customer groups for different types of books, and finally chose popular novels and children's books as keywords.
In the American book market, popular novels and children's books have consistently been the two best-selling categories of books.
Popular novels have a wide audience, with both young and middle-aged people showing a high level of interest in reading them.
Children's books are a choice that every family with children will make, and they are willing to buy all kinds of children's books for their children.
After determining the keywords, the next step is to choose the target regions for your Google campaign.
As a small community bookstore, Kinmen Bookstore's main customer base is the residents of the surrounding area.
After careful consideration, the final decision was made to deploy GG in the Castro neighborhood where I live.
The Castro neighborhood is a well-known community in San Francisco, home to a large number of residents, with a strong community atmosphere and a stable population and consumer demand.
However, just as Zelina had finished setting up the keywords and target regions for Google Ads with great anticipation and was about to confirm the Google Ads information, the Google Ads prices displayed on the screen made her think she was seeing things.
"It costs $3.14 for a single click, when it clearly showed it was only $0.65!" Zelina stared at the price on the screen, frantically rubbing her hair, her face filled with confusion and bewilderment.
She didn't understand why the price would suddenly change so drastically. Had she made a mistake in the settings?
Zelina once again patiently and carefully studied the pricing rules of Google AdWords (GG) system.
Ten minutes later, I finally understood the reason for the price change.
She couldn't help but complain, "Those despicable capitalists! Why do they charge based on industry? Why can't they charge based on company size?"
In fact, Zelina wronged Google. Google did take her situation into consideration and has a small business protection mechanism to help small businesses better utilize the GG system to promote their stores. However, she did not notice this in her previous research.
According to Google AdWords (GG) pricing, the average cost per click varies significantly across different industries.
The highest-priced industry is lawyers and legal services. Due to the high level of specialization and profit margins of these services, market competition is also very fierce, resulting in an average cost of around $6.5 per click.
Following closely behind are dentists and dental services, with an average cost of $5.85 per click. Dental services are also relatively expensive, so Google's costs are also at a high level.
In the home and home improvement industry, the average cost per click is $4.85.
In the education and guidance industry, the average cost per click is $4.20.
In the beauty and personal care, industrial, and commercial sectors, the average cost per click is approximately $3.7.
In the personal services industry, the average cost per click is $2.8.
In the health and fitness, internists, and surgeons industries, the average cost per click is $2.
In the animal and pet industry, the average cost per click is $1.9.
The average cost per click is lowest in the travel, restaurant, and food industries, at just $1.1.
Besides determining the basic pricing standard based on industry segmentation, other factors also affect the final price of Google Play Services (GG), such as the coverage area of GG and the time of purchase.
Generally speaking, the longer a merchant purchases Google services and the wider the coverage, the more price discounts Google will offer, which is similar to the principle of low profit margins and high sales volume.
However, there is a special case: when the coverage area of GG is very small, the cost of GG may be relatively low.
This is because Google, with its smaller coverage area, typically targets a more concentrated customer base, mostly small individual businesses. To support the development of these small individual businesses, Google offers them certain price discounts.
In this way, small individual businesses can improve their business performance through Google's advertising. As their business gradually improves, they will naturally continue to increase their investment in Google's advertising, thus becoming long-term customers of Google's advertising system. This can be considered as Google cultivating potential customers.
Golden Gate Bookstore is an educational bookstore, and the average cost should be around $4.2. The price of $3.14 is due to the limited coverage area provided by Google.
"Let's try it for half a month and see how it goes," Zelina muttered to herself, changing the GG time and filling in her personal information.
"As long as I transfer the prepayment tomorrow, my GG can be online?"
PayPay is not yet available; currently, Google's GG Pay only accepts bank transfers.
Google calculates the estimated number of times it will run on Google and then asks users to pay Google via bank transfer. If the cost exceeds the estimate, Google will notify the customer to renew when the funds are running low.
If the GG campaign period has expired and the account's funds have not been used up, the remaining funds will be refunded to the merchant.
However, this is only temporary. It will be much more convenient once PayPal is launched.